Maxmail version 3 is now live

As of March 30th, 2010 maxmail version 2 will no longer be available for purchase. All current Maxmail 2 customers will continue to have access to the application the usual way. Nothin has changed. Read on to see how you can upgrade to Maxmail 3 at no cost.

Visit the Maxmail 3 website

 

After being proven time and again to be the undisputed favourite amongst corporates, marketing agencies and power users Maxmail is already a champion product in its home territory.

However, with Maxmail version 3, we’ve introduced several “industry first” features that clearly catapult us into 3rd position on the world-wide stage.

See for yourself.

when you signed up, we guaranteed you a lifetime of FREE upgrades. The time has now come to fulfil this promise. Hence all Maxmail 2 customers are entitled for a FREE upgrade. Simply signup for a trial account, export your mailing lists and then import into the new version or ask us for help if you think you need it and your billing carries on as normal.

It’s quite simple.

1

Goal Tracking

In a nutshell, Maxmail’s Track Goal Conversions feature measures the ROI of your campaign. At the outset of any email marketing campaign, you have goals you’d like to achieve such as increasing consumer traffic, enhancing customer loyalty or increasing income for your business. Maxmail can determine how successful your campaign was, allowing you to make any necessary changes to increase future campaign success.
2

Social Media Integration

Everyone knows the power that resides in Social Networks such as Facebook, Bebo and MySpace. With Maxmail you can build your mailing list by using advanced technologies such as Facebook Connect. Facebook connect helps you send a notification to your friends on Facebook directly from within Maxmail inviting them to sign-up to your mailing list.
3

Personalised Email Gift Vouchers

Maxmail can generate vouchers that can be fired off automatically to your customers. If required, the voucher can have a variable coupon number or a unique barcode embedded which can be used for unique identification at point of sale. Now you can thank your customers and give them a personalised voucher to use with their next purchase all in one easy step!
4

Geo Mapping of Click Throughs

Maxmail’s Geo Mapping feature will tell you the Open rates, Clicks Through rates, Opt-Out and Bounce Back rates broken down by country and city overlaid on a map. It allows you to run location specific campaigns in response to general campaigns. This feature is especially useful for businesses with multiple stores across countries and cities. We are currently developing a new technology to bring this detail down to the suburb level. A perfect visual overview of your campaign activity!
5

Supercharged Stats

Besides the basic email marketing stats that you might be used to such as Open rates, Clicks Through rates, Opt-Out and Bounce Back rates, Maxmail offers further in-depth reporting. All of these standard stats have further breakdown by Gender, Age Group, Location, Campaign Type and more. Now you can tell that Uncle Bob in Bondi opened his email on “Senior Surfing” right after breakfast and forwarded it to ten of his best mates.
6

Create Engaging Emails

Whether you are a coder, designer or plain and simple MS Word geek - there's an easy way to design compelling emails using Maxmail. Our amazing format conversion tool (Sshhh! its a trade secret...) allows you to import a WORD document (yes, MS Word, stuff that no developer wants to touch) and convert it to a properly formatted HTML email in just a few clicks. You've got to see it in action to believe this.
7

RSS to Email Technology

RSS is a great way to push fresh information directly to a list of subscribers as soon as the changes occur. In Maxmail you can either embed an RSS feed object anywhere inside the emial or put together an email based just on the RSS feed content. Depending on how you set things up you could have the RSS email fired automatically as soon as your RSS feed is updated. This is a great feature for blog publishers and new content publishers.